Doing research on Google is not just typing something and clicking the first link. If you do that, you’ll get surface-level information like everyone else. Real research is structured and intentional.
The steps are following:
1. Start with a Clear Question
Don’t search broadly.The more specific your question, the better your results.
2. Break Your Topic into Keywords
Google don’t understand words it always use different keywords, which we provide when we are searching a query. Example: Topic: Influencer Marketing & Trust. We can use keywords like influencer marketing trust, consumer behavior influencers and social media credibility research.
3. Use Smart Search Techniques
This is where most people fail. Using smart techniques like when you want to exact match you can use ” quotes and file type like pdf you can mention.
4. Use Google Scholar for Deep Research
It is better to research specifically where it is dedicated place for researchers like google scholar. This is where real research happens. Search for topic there and look for findings, abstract and methodology. You can also download there papers for reference.
Read smart no need to read everything always skim what is important like first look at the headings, data and conclusion. Then take notes like key idea, important stats and source link. Before using any data cross check if that information is real or fake.